About Us
About HPM Clothing – My Why
What do you do when the world keeps moving, but you're still grieving?
My name is Isaiah, and I built HPM Clothing (Half Past Midnight) not just as a brand, but as a way to reclaim the time I lost while working for others.
During my military service, I missed birthdays, anniversaries, holidays—and the one that hit hardest—my grandmother’s funeral.
I flew home for one day. Not to say goodbye. Not to grieve.
Just to help pick her casket.
That moment changed me. I realized I couldn’t keep sacrificing moments that mattered just to clock in for someone else’s dream.
So I built my own.
Why "Half Past Midnight"?
The name is inspired by the doomsday clock—a symbol of how close we are to destruction.
But I always asked myself:
What happens after the end?
Does the clock stop ticking—or do we fight to create what comes next?
Half Past Midnight is about what you do with the time you’ve been given.
About resilience, reinvention, and rising after everything around you breaks.
What We Create
I design interpretive clothing—each piece layered with meaning.
Some messages are obvious. Others are hidden in plain sight, waiting to be understood.
It’s not just about how it looks. It’s about what it says—and how it makes you feel when you wear it.
So whether you found me through a TV appearance, a music video, or just stumbled onto something that spoke to you—
I’m glad you’re here.
Welcome to HPM Clothing.
Welcome to what comes after.